Bull Duhham Poster Painted On Barn
by Jay Milo
Title
Bull Duhham Poster Painted On Barn
Artist
Jay Milo
Medium
Photograph - Photography
Description
Bull Durham Smoking Tobacco, also known as �Genuine Bull Durham Smoking Tobacco,� was a world-famous brand of loose-leaf tobacco manufactured by W.T. Blackwell and Company in Durham, North Carolina. that originated around the 1850s and remained in production until August 15, 1988. Over the years, the brand changed ownership multiple times, yet continued to be one of the most successful tobacco brands of all time. The brand is most commonly associated with its highly successful advertising campaigns that revolutionized the advertising industry. William Thomas Blackwell, an original investor and owner of the Blackwell Company, contributed greatly to the success of the product. Blackwell and his company�s tactics with the brand paved the way for other corporations to succeed through the acquisition of the Bull Durham trademark. The success of the product ultimately is due to the successful advertising campaigns that made Durham world famous, brought jobs to the city, and made Durham the tobacco capital of the United States. In addition, the Blackwell Co was among the first to implement a large-scale outdoor advertising campaign around the country. The company partnered with the New York Sign Company and hired skilled ad painter, Jule Gilmer Kerner, or �Rueben Rink,� as head of advertising. These ads started in the late 1870s and consisted of giant depictions of the bull with catchy sayings or a depiction of the price. Rink hired 4 teams of painters to go around the states and constantly paint ads. These signs were placed on huge billboards along major roads and rails, on the side of various buildings, and any other place that would be regularly seen. This was done in hopes that spreading the name of the product and the continuity of the ads would increase sales.
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December 23rd, 2014
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